It’s Time for a More Sustainable Future

Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics
It’s Time for a More Sustainable Future

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Sustainability has become important for businesses across the world to consider and has been an especially bright focal point in the technology industry. Sustainable business practices are not only creating a healthier world (which we all want), but it’s key to connecting with customers in meaningful ways. Climate change is the #2 cultural concern for Millennials and Gen Z consumers, according to the Deloitte Global 2022 Gen Z and Millennial Survey, which means it must be top of mind for every company – and social purpose is one of the main drivers that consumers use when evaluating a brand’s reputation.

So unsurprisingly, sustainability is now an everyday topic, and was a huge focus for Samsung at Integrated Systems Europe this year, where we showed off the latest and greatest in digital signage. It was the right audience to talk sustainability, since it was the biggest ISE ever, with over 58 thousand people coming from 155 countries. 

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